Creative Alternatives of New York
The challenge: Evaluate the agency’s existing marketing efforts, develop a market analysis, provide a strategic plan targeting existing and new donors, and recommend potential donor management systems.
The result: CANY came away with an executable plan to realize organizational objectives and students gained competencies that aren’t fostered in a classroom, including developing client relationships, multi-task and generating innovative solutions for a non-profit.
Working with the Consurtio students was a valuable experience. The team was able to take in a set of diverse voices from our staff, board and junior board members and respond with several solid marketing ideas. We found the students highly responsive, professional and intelligent.