The following is excerpted from the spring 2016 issue of Whitman magazine. To view the publication in its entirety, click here. Mark Andreae ’68 and Charles (Chuck) Harris ’70 are both loyal alumni who have long supported Whitman through generous...
RESTON, VA – A new study reveals that when shopping online, B2B purchase managers and procurement decision-makers rank price as the most important website attribute followed by shipping/inventory information and site response time. Yet, an underwhelming 24% of the nation’s leading...